Hey there! I am a Junior studying public relations and sports business at the University of Oregon! With a passion for sports and communication, I have developed a love for combining the two, aiming to build a career where I can leverage my skills in both fields. I grew up in the dance studio and on the ice rink, and found my Identity through sports. Dance was an area for me to express creativity, while hockey allowed me to develop personal and leadership skills. These experiences shaped who I am today and I look forward to bringing them in my tool belt to each opportunity I face!
California Hockey Productions
As director of public relations and marketing for California Hockey productions, I was tasked with creating graphics, creating and distributing promotional emails, oversaw social media posts and interactions, generated follower engagement, and promoted tournament participation.
This project is an example of an Instagram and Facebook post put out before a tournament, creating something teams could easily refer back to for game times.
Grey and Elle
At Grey and Elle I served as a marketing intern. This consisted of creating and administering weekly newsletters, coordinating and carrying out customer communications, plan and post across all social media platforms, and serving as an ambassador for the company and its products.
Here is a peak at what the Instagram feed for the company looked like while I was doing my internship.
Strategic Writing and Media Relations Story Pitch
In my strategic writing and media relations course at the University of Oregon we were tasked to create a story pitch. I chose to pitch the implementation of neck guards in USA hockey following the death of professional hockey player, Adam Johnson.
Video Editing
Since my video production class in 6th grade, I have had a passion for video editing. Although this is more of a personal passion, it is something that lets me express my creativity while also capturing some of my favorite memories! Here is a video that I created after a day trip to San Francisco with two of my best friends!
LA 2028 Olympic Marketing Plan
This past summer I had the opportunity to study abroad in London on a sports business and strategy program. In this program we gained extensive sports industry exposure through meeting executives from various London teams, being educated on the business behind these different sports, and highlighting the history of the Olympic games in London.
The final project for the course was to complete a marketing plan for the LA 2028 games.
Strategic Planning and Cases – Panera PR Plan
In the University of Oregon strategic planning and cases course, we were tasked with creating a PR plan for Panera Bread following lawsuits against them for their product, charged lemonade. Our goal was to rebuild trust with stakeholders and create credibility and support for the brand.
Erin Young 